Brand Guidelines · 2026
BRAND
GUIDE
LINES
Version 1.0 — Confidential
01 — Overview
WHO WE ARE
Verse Link is the escrow-powered booking platform for rap features. We connect buyers who need heat with artists who spit — and protect both sides with locked funds until delivery. Bold, direct, street-credible design that means business.
Positioning
Klarna for rap features
Secure, trust-based booking with escrow protection. The professional layer the rap game needed.
Audience
Artists + Buyers
Rap artists listing features. Independent and label-backed buyers booking verses. Both demanding trust and professionalism.
02 — Logo
THE WORDMARK
The Verse Link logo is always set in Syne 800, uppercase, with consistent tracking. Never alter the letterforms, stretch, or apply effects.
VERSE LINK
On Orange
VERSE LINK
On Dark — Primary
VERSE LINK
On Burgundy
VERSE LINK
On Sage
Always uppercase, never sentence case or lowercase
Minimum size: 16px on screen, 10mm in print
Never apply drop shadows, outlines, or gradients to the wordmark
Never place on a patterned background without sufficient contrast
Clear space: equal to the height of the letter "V" on all sides
03 — Color
COLOR PALETTE
Four core colors. Orange is the action color — use it for buttons, active states, and highlights. Burgundy grounds the UI. Sage mint is the primary text and surface color. Dark is the base.
Verse Orange
#E8431A
Primary CTA buttons, active states, logo on dark, accents, featured card backgrounds, price badges
Link Burgundy
#3D0D0D
Secondary card backgrounds, text on orange, onboarding slide backgrounds, deep shadow color
Sage Mint
#B8C4BC
ALL button text, logo color, section headers, body text, genre chip backgrounds, rising card surface
Deep Dark
#181010
App background, screen base, input backgrounds. Near-black with a warm red undertone.
Sage Mid
#8FA89E
Secondary rising card surface, muted accents, alt sage tones
Sage Light
#CDD8D2
Light rising card surface, hover states, light backgrounds in illustrations
Color Combinations
On Orange
$3,500
Burgundy text
On Burgundy
$7,000
Orange text
On Sage
$2,500
Burgundy text
On Dark
FEATURED
Sage header
Button
BOOK NOW
Ghost Button
Sign in
04 — Typography
TYPE SYSTEM
Three fonts. One role each. Never substitute or mix roles.
Syne 800
Display / Headers
Buttons
Logo
Prices on cards
Step numbers
ALWAYS uppercase
ABCDEFG
HIJKLMN
BOOK THE VERSE.
FEATURED · RISING · WHO ARE YOU?
GET STARTED → · CONTINUE → · BOOK LIL MIGO →
DM Sans 400–700
Body copy
Labels
Nav items
Input fields
Badges
Subheadings
Sentence case
abcdefghij
klmnopqrst
Connect with rap artists, secure features with escrow,
and get your track done right.
FIELD LABEL Placeholder text Nav label
Helvetica Neue
Artist names
All numbers
Prices
Stats
Track names
Dashboard figures
1234567
890
$3,500 · $12k · 7 days
Lil Migo · K. Blaze · Savvy D · Nyx
Type Scale
Display · 48px
VERSE
H1 · 36px
BOOK THE VERSE
H2 · 22px
FEATURED ARTISTS
H3 · 17px
SONG DETAILS
Body · 14px
Funds locked in escrow. Approve the verse. Release payment.
Label · 10px
FIELD LABEL · STEP 01 OF 02
05 — Components
UI COMPONENTS
Buttons
All buttons use border-radius: 9999px — true pill shape. Text is always Sage Mint #B8C4BC. Text is centered via flexbox, never with padding or line-height tricks.
Primary
GET STARTED →
BOOK NOW →
Dark fill
CREATE ACCOUNT
CONFIRM ✓
Ghost
Sign in
Skip intro
Small
CONTINUE →
‹ BACK
Genre Chips
Sage Mint fill. Burgundy text. DM Sans 400 (not bold). Pill shape. Inactive at 82% opacity.
All
Drill
Trap
East Coast
Pain
R&B
Artist Cards
Three card variants: Orange, Burgundy, and Sage (rising). On orange: burgundy text. On burgundy: orange text. On sage: dark text. Corner radius: 22px.
LM
Lil Migo
Drill / Trap
$3,500
★ 5.07d
KB
K. Blaze
East Coast
$7,000
★ 4.8
JT
Jace Trillz
$2,500
Houston7 Days
Bottom Navigation
Floating pill, 20px from bottom. Active item: Orange fill, Burgundy icon/label. Inactive: Sage at 30% opacity.
06 — Spacing
SPACING SCALE
Based on an 8px base unit. All spacing values are multiples of 4px.
4
Gap XS
8
Gap S
12
Icon gap
16
Base pad
22
Screen pad
32
Section gap
48
Large gap
80
Section break
Border Radius Scale
6px
Subtle
12px
Inputs
16px
Nav pill
22px
Cards
9999px
ALL buttons
50%
Avatars
07 — Voice & Tone
HOW WE SOUND
Direct. Confident. Street-credible without being performative. We respect both sides of the deal.
✓ We are
Direct and no-nonsense
Confident and credible
Protective of both parties
Action-oriented ("Book", "Lock", "Get")
Short sentences, punchy copy
"Lock the deal." not "Complete your transaction."
✗ We are not
Overly formal or corporate
Trying too hard to sound "hood"
Passive or unclear about safety
Using unnecessary jargon
Emoji-heavy or casual to a fault
"Utilize our escrow functionality" ❌
08 — Rules
DO'S & DON'TS
✓ DO
Use Syne 800 uppercase for ALL headers
Use 9999px border-radius on ALL buttons
Use Sage Mint #B8C4BC for ALL button text
Use Helvetica Neue for artist names and numbers
Keep the logo orange on dark backgrounds
Use the floating pill nav 20px from bottom
Center button text with flexbox
Use onboarding screens as full-color backgrounds
✗ DON'T
Use white (#FFF) as button text — always sage
Use Inter, Roboto, or system fonts
Apply rounded corners less than 9999px on buttons
Use orange text on white or light grey backgrounds
Use sentence case for headers — always uppercase
Add orange stroke/box-shadow to genre chips
Stretch or distort the wordmark
Use purple, blue, or green as accent colors
09 — Payments & Security
BUILT ON STRIPE
Verse Link uses Stripe Connect as the payment backbone. Funds never touch our servers — Stripe holds everything, handles compliance, and moves money only when both parties agree.
Platform fee
5%
Automatically deducted via Stripe Connect's application_fee_amount before artist payout. No manual splitting.
Stripe fee
2.9% + 30¢
Per transaction. On a $3,500 booking: ~$102 to Stripe, $175 to Verse Link, $3,223 to the artist.
Escrow State Machine
💳
PENDING
Buyer initiates
payment
Stripe captures
🔒
LOCKED
Funds in
escrow
Artist delivers
👀
REVIEW
72h buyer
review window
Buyer approves
RELEASED
Artist paid
via Stripe
If disputed during review:
DISPUTED
→ Support intervenes →
REFUNDED
Security Layers
🔐
Encryption
256-bit TLS 1.3 in transit. AES-256 at rest. Card data never touches our servers — tokenized by Stripe.js in the browser.
🛡️
PCI-DSS Level 1
Stripe is certified at the highest PCI compliance level. We inherit this compliance by never handling raw card data.
🪪
Identity Verified
Artists verified via Stripe Identity — government ID required. Buyers confirmed via phone OTP + email before first booking.
🔑
Auth & JWT
Short-lived JWT tokens with refresh rotation. Rate limiting on login. 2FA required for artist payouts over $1,000.
Idempotency
Every Stripe call uses unique idempotency keys — money can never move twice from a double-request or retry.
📋
Audit Trail
Every escrow state change logged with timestamp, user ID, and IP. Delivery proofs stored on our servers for dispute evidence.
Stripe Connect — Artist Onboarding
1
Artist signs up
Creates account, verifies phone + email, sets pricing and availability
2
Stripe Connect Express
2-minute Stripe-hosted flow: bank account, government ID, tax info (1099 auto-generated). Stripe handles all KYC.
3
Listed & ready
Artist goes live. All future payouts hit their bank account automatically within 2 business days of buyer approval.
In-App Security UI
Trust Badges — Payment Screen
🔐256-bit
encrypted
🛡️PCI-DSS
compliant
Instant
escrow lock
↩️72h dispute
window
Stripe Footer — Card Input
🔒 Secured by stripe
Verified Artist Badge
ID Verified
Escrow Lock Indicator
🔒
Funds Locked
Released on your approval